(3-0-3) A study of the various types of planned messages used to build a brand - advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events/sponsorships, and customer service.  PR: MRKT 210, BUSN 230, BUSN 242.

(3-0-3) A study of selling and sales management, persuasion, prospecting, approach, presentation, closing, legal and ethical problems in selling; direct marketing, industrial selling, and telemarketing.  Includes actual sales demonstrations and projects in selling and sales management.  PR: MRKT 210.

(3-0-3) An integration of previous marketing course work. A study of the process of analyzing marketing opportunities, researching and selecting target markets, designing marketing strategies, planning marketing programs, and controlling the marketing effort. PR: MRKT210, MRKT 331, MGMT 210, MRKT 352, MRKT 381, and Junior Standing