(3-0-3) A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Eligibility to take ENGL 101 and Math 101.

(3-0-3) A study of the business activity of selling goods or services to the final consumer; basic retailing and e-tailing practices and procedures, managing the buying, pricing, promotion, layout, security, and location of the retail organization.  PR: MRKT 210, ACCT 201.

(3-0-3) A study of the process of designing, collecting, organizing, interpreting, and presenting data related to the planning and the executing of the  conception, pricing, promotion, and distribution of ideas, goods, and services.  PR: MRKT 210, BUSN 310, and Junior Standing.